Hacks and Flacks

You’ve all probably read The New York Times article Things Turn Ugly in the ‘Hacks and Flacks’ War by now.  These are the days when I just have to remember that not all marketers are created equals.  Between Google and other search engines there is no reason that PR folks shouldn’t be able to pitch the correct reporter about 90% of the time.  And, there is no reason for a reporter to publicly humiliate folks by putting a list of blacklisted PR folks (thank goodness no one here is on that list) on his blog.  That’s just plain mean-spirited.  What would happen if corporate communications folks got together and posted a list of misinformation, incorrect facts and mis-quotes from articles (attributing them publicly to each reporter).

Maybe reporters and PR people need one big therapy session.  I’m volunteering to moderate.  Silly, isn’t it?