Marketing
Posted on November 12, 2007. Filed under: Marketing, Marketing Communications, film, interactive marketing, one-to-one-marketing, viral marketing, word of mouth | Tags: film, independent film, interactive marketing, Marketing, one-to-one-marketing, viral marketing, word of mouth |
Latest Version of Spongecell Allows Marketers to Better Engage Customers By
Targeting Individual Preferences
LOS ANGELES and SAN FRANCISCO, Nov. 12 — One of the
largest independent film distributors in North America, Yari Film Group
(YFG) saw an extraordinary 40 percent of people opt-in for information on
the new movie screening of The Final Season through the use [...]
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Posted on November 7, 2007. Filed under: Blogging, Communications, Marketing, Marketing Communications, PR, Public Relations | Tags: Google, NY Times, PR, Reporters |
You’ve all probably read The New York Times article Things Turn Ugly in the ‘Hacks and Flacks’ War by now. These are the days when I just have to remember that not all marketers are created equals. Between Google and other search engines there is no reason that PR folks shouldn’t be able to pitch the correct reporter about 90% [...]
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Posted on October 22, 2007. Filed under: B2B PR, Building leadership, Internet Video Conference, Leadership, Marketing, Marketing Communications, PR, Public Relations, iTVcon, sales, tech PR, trade shows, tradeshow | Tags: B2B PR, iTVcon, leadership building, speaker, speaker panelist, speaking opportunity, trade shows, tradeshow |
It’s a race to Oracle OpenWorld. It’s only a few short weeks away, but it seems like we only have a few hours to go. The frantic rush for last minute details and confirmations. You know trade show season has started when it’s only the end of October and you’ve already prepared for and been [...]
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Posted on October 14, 2007. Filed under: B2B PR, Communications, Marketing, Marketing Communications, PR, Public Relations, Webinar, sales, tech PR | Tags: B2B PR, Marketing, Marketing Communications, PR, Public Relations, sales, tech PR, Webinar |
Phoenix has passed it’s one-year anniversary – on September 11, 2007. Whew! And, what a year it was. The good news is that we’re growing. And, thanks to Susan Austin and Robin Levan, I was able to go away on vacation to celebrate the firm’s one-year. Well, as a marketing communications firm, I thought it’s [...]
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